| 5 Unique Things About the First Book |
|
|
|
5 Things this book has that NO other business book has1) The "One Thing" Arnold Beckman said is the most important thing a company can do that Marcus Buckingham did not include in his book "The One Thing You Should Know" and why it may be more important than anything else you do.2) A column missing from the table on page 126 of the “Art of the Start” by Guy Kawasaki that makes the table more useful. The useful the more usable it is. 3) The 3 very important steps beyond Everett Rogers' 5 "Diffusion of Innovation" steps. Everett Rogers is considered one of the originators of the adoption curve. 4) How to launch a cow, company, brand or product (Purple or not) so that it travels the greatest distance, stays in the air longer or has the optimal flight path. 5) A “Mr. Boffo” cartoon by Joe Martin that helps you see why you may need to change your focus. If you read chapter 5 and you do not see why Chrysler is failing, send me an email. |
