Modern Magellans - Chapter 6

Chapter 6 - Who Wants More?

Chapter 6 - Who Wants More?

Map 6 - The More Cycle

Synopsis: Everyone wants their business to do better. By better, I mean an increase in positive cash flow. Too many companies go about this with no path or plan. Many try to develop a larger customer base and more products at the same time. This results in less focus and few positive results. After seeing the More Cycle, you will not see marketing and branding the same way again.

Downladable Files: More Music / More Customers Worksheet

Best Test Market Locations:

Montreal, Canada - mix of Europe and North America, large immigrant population

Eastern Europe: Latvia, Estonia, Romania, Bulgaria - Low cost for large sample groups

South America - Ability to work undetected by mainstream press or competitors

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