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Sunday, 05 February 2012
 
 
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Chapter 7 - Diffusion

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Map 7
Synopsis  The farther away from the message owner a person is, the more diffused and confused a message can become. Using the tools and lessons from this chapter you will learn to be a strong passionate disseminator not a weak passive broadcaster.

 

Useful Links:

United States 2002, Survey of Business Owners (SBO)

“The Long Tail”, Wired Magazine, Issue 12.10 - October 2004

The Toymakers by Bruce Bigelow, hosted at the Nieman Narratives website

Tic-Tac-Toe play a game if you have time

Modern Magellans Diagram of Kotter's 8 Steps

 

 

 

 

 

 


 
 
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