Modern Magellans - Chapter 3 - Where Are You On the Curve?

Chapter 3 - Where Are You On the Curve?

Chapter 3 - Where Are You On the Curve? (Curves Part I)

Trajectory Curves 10, 30, 45, 60 & 80 degrees

Synopsis: Resource allocation has significant effects on the trajectory of a product, brand, or company during its flight from launch to landing. There are clear signs that indicate the position of a Product, Program, Brand, or Business during its Life Cycle. In this chapter we will explore two curves that help us understand the status of a single product or an entire business.

Useful Links:

NASA

The equations used to plot the launch trajectories from any first year physics textbook:

1. V_ox = Initial velocity along the X –axis

2. V_oy = Initial velocity along the Y –axis

3. (V_o_y)²/2g = h = height, distance along the y-axis (g = gravity)

4. 2(V_o_y)/g = t = time of flight

5. V_ox *t= r= range, distance along the horizon or x-axis

6. (²/₃)*h*r = a = area under the curve (parabola)

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