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Charts for Captains of Commerce |
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The first of the series has eight maps and numerous other charts, tables and tools to help you navigate the world of business. Topics include:
- Seven Steps of Mapmaking
- Value of diagrams – pictures say 1000 words, diagrams can say more
- Ask the right questions and follow-up questions - The Question Dice (NEW)
- The most important thing to be doing - Focus
- What do you hate doing? (Improvement on Buckingham’s concept)
- Is it better to be loved or feared? (Machiavelli)
- Perils of asking the wrong question
- Launching a product or business is like launching a satellite
- Company/Product/Brand Life Cycle
- Product Adoption – Everett and Moore versions
- Com[lete Cash Curve - ROI for the whole project
- 5 Positions a company can take – The 5 Fold Way (NEW COncept)
- 5 views of a company’s position – Perception is reality
- Growth – More Music or More Customers
- Ansoff’s Product Growth Market Matrix
- The More Cycle (NEW)
- Product Development is like 4 types of mining
- Diffusion and Dilution destroy your message
- Wrong Rock Syndrome
- Finding the true task
- Activity is not Accomplishment -Top 5 priorities
- Increasing the adoption of change
- Cooperation: 1+1> 2
- The sales steps - competition makes them more difficult
- Maslow’s Hierarchy of Needs
- Measuring (determining) Success
| Order your copy today ! Use one of the three options listed |
| 1) Order a Preview copy (Available after April 12th, while supplies last) |
2) Pre-order first edition
(Before May 21st) |
3) Be one of the first 1,000 to order first edition and receive
Charts for Captains of Commerce Vol.2 FREE ($24.95 value - Expected delivery: Sept. 2007) |
$19.95 plus tax and shipping
Only 50 copies left!
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"Early-bird" discount $19.95 plus tax (in California) and shipping. |
full price $24.95 plus tax (in California) and shipping |
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